CHITIKA.COM

Chitika Ad Network Banks on NOT Showing Ads
Selected as Top 100 Global ‘08 Finalist by Red Herring
Marlborough, MA — January 8th, 2009 — Chitika Inc., a full service online advertising network, today announced that it has been selected as a Red Herring 100 Global ‘08 finalist.  Chitika attributes its success to knowing when, and more importantly–when NOT — to show an ad. It is common knowledge that the majority of online ad budgets are wasted on mismatched ads that do not convert, and only serve to annoy web users.  “Our biggest success comes from this knowledge, and our technology is based on learning when not to show an ad,” says Chitika CEO, Venkat Kolluri.  “Being recognized and selected as one of the Top Tech companies in the world by Red Herring is an honor for us.”